Being Successful In Business

A Different Way To Learn How To Run Your Business/Company

We have been counseling corporate managers, company owners, and CEOs since 1978. We invariably are called in when things are going down hill, or when there has been no growth in profits or sales for months, or years. We've successfully helped 97 companies to regain health and profits and failed with six.

In the course of this effort we have witnessed just about every mistake that can be made in a business; mistakes resulting primarily from a lack of knowledge about what a company consists of, and the functions that must be performed within it, every day.

Those 97 clients invested an average of $27,907 each for our services. We enjoyed working with them and they have been happy that they asked for our assistance. Now we have developed an easier and lower investment way, for you to learn what they did.

Tentatively we are calling it

The Perception Of A Difference
And
Being Successful In Business

We will change the title to what you and the first attendees tell us is a better title, so please read on.

Depending on the statistical spin, 36% to over 65% of all new business ventures fail between the 10th and 24th month after beginning operation and 56% to 80% do so in the fourth year. Where are you, your business, the business you are a part of, in this statistical picture?

If the business is to continue to be satisfying to be a part of, you need part, if not all, of the information contained in this program. Ideally you will want to participate in all of the seminars, however, you may elect to participate in individual seminars on a schedule that fits your needs and time availability, after participating in Seminar One, which is prerequisite to all others.

All Seminars are two hours in length.

Participation is limited to ten (10) so you can learn from each other as well as from the seminar leader. In the first hour you will learn primarily from the leader, the second hour you will learn from discussion with your fellow participants, with the leader participating and asking questions. This approach assures you will remember and productively use what you've learned.

Currently we plan on twenty different seminar subjects, including

Buying; It Isn't Simple; It's A Process. Do sales and discounts make sense?
Marketing
Your Product Marketing Plan
Executing Your Product Marketing Plan
Selling Your Product. Do you need sales people?
Hiring and keeping the correct person for each position in your business
And many more.

We are beginning in the Phoenix valley on Friday March 28th at 3:00 pm ending at 5:pm, followed with refreshments, wine, etc. for those, who wish to relax and talk further.

Following Seminar One you will be able to attend the seminars that you feel the immediate need for, and at the pace you choose. Assuming you attended all twenty seminars, your total investment would be under $8,000.00. That is less than one third of the average our 97 clients invested after they realized their company was in trouble, and this program will keep you and your company from getting to that point.

Does this seminar program interest you?

What do you like about the approach, flexibility, subject matter?

I really want your comments for guidance. Post them please or contact me directly.

Thank you,

Wesley (Wes) Zimmerman
480.628.2450

Seminar One
The Perception Of A Difference (POD)
&
The Business Arch

This seminar begins with discussion of The Perception Of A Difference.

In the first five seconds of the first contact with a person or business, a positive or negative perception forms in our mind. We have absolutely no control over the formation of the perception, yet it will control and affect every decision we make about the person or business for as long as twenty-one years. As you participate in this discussion and exercises you come to accept the reality of this and learn what you can do to tilt it to positive more frequently, realize its power in your life, business, your role as a manager and leader, even your personal relationships.

After a break you and your fellow attendees work together in applying the power of the perception of a difference, to


The Business Arch

Your business/company has all of these functional blocks some where within its organizational chart. You may not have thought of some of them because they are not labeled this way on your organization chart, or in your mind, but the functions do exist. They are being performed by someone in your organization... maybe you.

You will discover where they are hidden in your organization and will help your fellow attendees in finding them in their organizations. Together you will realize how the perception of a difference works in and affects the strength of each block. Since a weak block will bring down the Arch that supports your business/ company, you will be learning where problems that vex you come from, and you will gain insight into why. You will then be able to make the corrections needed to eliminate the problems and move forward to greater success.